共(gong)享充電寶主(zhu)要(yao)有三種(zhong)(zhong)(zhong)模式,分別(bie)對(dui)應著不(bu)同的(de)(de)(de)場(chang)景。一種(zhong)(zhong)(zhong)是(shi)可(ke)(ke)異地(di)歸還(huan)(huan)的(de)(de)(de)大機柜,主(zhu)要(yao)放(fang)(fang)在(zai)車站(zhan)、商場(chang)、醫院等人(ren)流量大的(de)(de)(de)地(di)方,能裝(zhuang)幾十(shi)個充電寶。第二(er)種(zhong)(zhong)(zhong)是(shi)可(ke)(ke)異地(di)歸還(huan)(huan)的(de)(de)(de)小機柜,放(fang)(fang)在(zai)酒吧、餐館(guan)、咖啡廳等地(di)的(de)(de)(de)柜臺上,能裝(zhuang)十(shi)個左右充電寶。第三種(zhong)(zhong)(zhong)是(shi)桌(zhuo)面式,不(bu)可(ke)(ke)異地(di)歸還(huan)(huan),要(yao)在(zai)現場(chang)充電,主(zhu)要(yao)放(fang)(fang)在(zai)KTV、 咖啡館(guan)桌(zhuo)面或者走(zou)廊墻上。
現在來看,共享充電(dian)寶的(de)盈(ying)利模式就(jiu)是(shi)(shi)(shi)按充電(dian)時間收費。本質是(shi)(shi)(shi)一個租賃(lin)生意,有正向的(de)現金(jin)流。將來隨著充電(dian)寶的(de)數量和部署密度變大以后,還(huan)可能有廣告模式,就(jiu)是(shi)(shi)(shi)在充電(dian)寶機身上放(fang)廣告。另外(wai),用戶(hu)的(de)押金(jin)部分做(zuo)理(li)財(cai)也能有一部分收益(yi)。
共享充(chong)(chong)電(dian)寶(bao)的(de)成(cheng)(cheng)(cheng)(cheng)(cheng)本包括充(chong)(chong)電(dian)寶(bao)和機(ji)柜等硬(ying)件(jian)成(cheng)(cheng)(cheng)(cheng)(cheng)本、軟件(jian)成(cheng)(cheng)(cheng)(cheng)(cheng)本、渠道推廣費(fei)用(yong)、運營成(cheng)(cheng)(cheng)(cheng)(cheng)本等。來電(dian)科(ke)技的(de)創始人(ren)袁炳(bing)松曾經算過一(yi)(yi)筆賬(zhang):來電(dian)科(ke)技的(de)充(chong)(chong)電(dian)寶(bao)每臺(tai)每天(tian)被借出0.7至0.8次,單日收益平均2元,一(yi)(yi)臺(tai)充(chong)(chong)電(dian)寶(bao)成(cheng)(cheng)(cheng)(cheng)(cheng)本在90元左右,循環使用(yong)次數約為800次,在不(bu)考慮充(chong)(chong)電(dian)寶(bao)機(ji)柜成(cheng)(cheng)(cheng)(cheng)(cheng)本、場地費(fei)用(yong)的(de)情況下,一(yi)(yi)臺(tai)充(chong)(chong)電(dian)寶(bao)平均45天(tian)就能回收成(cheng)(cheng)(cheng)(cheng)(cheng)本。
其(qi)次,現(xian)在線上流(liu)量(liang)成(cheng)本已經過(guo)高,而線下通過(guo)共(gong)享(xiang)充(chong)電(dian)寶(bao)獲(huo)客(ke)這個成(cheng)本算下來(lai)還不(bu)高。共(gong)享(xiang)充(chong)電(dian)寶(bao)也許能(neng)成(cheng)為一(yi)個流(liu)量(liang)收集的(de)入口,獲(huo)得一(yi)些有支付能(neng)力的(de)用戶(hu)。流(liu)量(liang)價值的(de)想象空間(jian)也是(shi)投資方(fang)看中的(de)一(yi)個加(jia)分項。