目前共享充電寶的(de)(de)(de)(de)模式(shi)還(huan)處在(zai)起步(bu)階段,市(shi)場較(jiao)為(wei)空(kong)白,用戶的(de)(de)(de)(de)需求還(huan)沒有被完(wan)全激(ji)發出來(lai),使(shi)用習(xi)慣(guan)也尚未養成。但(dan)隨(sui)著手(shou)機游戲、視頻直播(bo)等應用需求越來(lai)越大,手(shou)機的(de)(de)(de)(de)充(chong)電(dian)需求也愈發強(qiang)烈,而電(dian)池技術在(zai)短(duan)期內取得重大突破的(de)(de)(de)(de)可(ke)能(neng)性(xing)待(dai)定,這些都(dou)為(wei)共享充(chong)電(dian)寶(bao)需求的(de)(de)(de)(de)激(ji)發、用戶使(shi)用習(xi)慣(guan)的(de)(de)(de)(de)培育創造了條件。
?未來共享(xiang)充電(dian)寶應該圍繞提(ti)(ti)高運營(ying)能(neng)力、提(ti)(ti)升產(chan)品(pin)品(pin)質、提(ti)(ti)高用(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)體驗等入手逐步(bu)培育用(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)使用(yong)(yong)(yong)(yong)(yong)習慣,進而實現(xian)用(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)的頻(pin)繁(fan)使用(yong)(yong)(yong)(yong)(yong),從而達到用(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)規模擴大(da),提(ti)(ti)高產(chan)品(pin)使用(yong)(yong)(yong)(yong)(yong)頻(pin)率(lv),加速共享(xiang)充電(dian)寶附加盈利點推進。
擴大投(tou)放和拓(tuo)展應用場景?
?場景(jing)之爭等同(tong)渠道(dao)之爭、規模(mo)之爭,有助(zhu)于(yu)弱化(hua)現(xian)階段共(gong)享(xiang)充(chong)電(dian)寶(bao)(bao)非剛需(xu)的(de)痛點(dian)問題,未來從(cong)單一(yi)場景(jing)向全(quan)(quan)場景(jing)擴展將(jiang)是(shi)共(gong)享(xiang)充(chong)電(dian)寶(bao)(bao)發展一(yi)大趨(qu)勢。為解決當前存在的(de)共(gong)享(xiang)充(chong)電(dian)寶(bao)(bao)投放(fang)網點(dian)少(shao)、用(yong)(yong)(yong)戶(hu)歸還(huan)(huan)不方便等問題,未來共(gong)享(xiang)充(chong)電(dian)寶(bao)(bao)投放(fang)將(jiang)更(geng)加全(quan)(quan)面多元(yuan),并通(tong)過密集化(hua)投放(fang)為用(yong)(yong)(yong)戶(hu)歸還(huan)(huan)提供便利,提升用(yong)(yong)(yong)戶(hu)體驗。各大共(gong)享(xiang)充(chong)電(dian)寶(bao)(bao)企業(ye)將(jiang)大力拓(tuo)展服務(wu)鏈并深(shen)入探索更(geng)多的(de)共(gong)享(xiang)充(chong)電(dian)寶(bao)(bao)應用(yong)(yong)(yong)場景(jing),而不是(shi)局限于(yu)小中大的(de)場景(jing)分(fen)類規則,從(cong)而進一(yi)步加深(shen)用(yong)(yong)(yong)戶(hu)使用(yong)(yong)(yong)共(gong)享(xiang)充(chong)電(dian)寶(bao)(bao)的(de)意(yi)識以及(ji)更(geng)好地滿(man)足用(yong)(yong)(yong)戶(hu)的(de)需(xu)求(qiu)。
盈(ying)利(li)模式趨于多元化??
找到(dao)多(duo)元化盈(ying)利方式,是(shi)(shi)支(zhi)撐(cheng)目(mu)前(qian)(qian)高額運營(ying)成本和(he)(he)獲取更多(duo)利潤的(de)重要(yao)手段,是(shi)(shi)共享充(chong)電寶市場進(jin)一步發(fa)展的(de)前(qian)(qian)提(ti)。通過深耕用戶需求,根據(ju)(ju)需求擴(kuo)展細分市場與變現渠道,將有助于(yu)(yu)企業從更多(duo)元的(de)盈(ying)利模(mo)式中(zhong)獲取更多(duo)利潤。如共享充(chong)電寶向廣(guang)告延伸(shen),基(ji)于(yu)(yu)共享充(chong)電寶自身(shen)的(de)產品特點,設備(bei)機身(shen)、機柜表面等部位均可作(zuo)為廣(guang)告宣傳載體。同時隨(sui)著用戶消費行為數據(ju)(ju)的(de)搜集、挖掘,未來基(ji)于(yu)(yu)數據(ju)(ju)的(de)精(jing)準化營(ying)銷和(he)(he)跨行業合作(zuo)等也將有望成為重要(yao)盈(ying)利途徑。??
硬件(jian)提(ti)升??
硬(ying)件(jian)水平是滿足用(yong)(yong)(yong)戶(hu)需(xu)求(qiu)的(de)(de)(de)基(ji)本(ben)要素,共享充電寶的(de)(de)(de)充電效(xiao)率、使用(yong)(yong)(yong)時長、充電安(an)全性(xing)等(deng)(deng)都會不同(tong)程度的(de)(de)(de)影響用(yong)(yong)(yong)戶(hu)使用(yong)(yong)(yong)。優秀的(de)(de)(de)硬(ying)件(jian)會給用(yong)(yong)(yong)戶(hu)帶來(lai)良好的(de)(de)(de)體驗,未(wei)來(lai)企業將通過(guo)新材料和新技術的(de)(de)(de)應用(yong)(yong)(yong)、產(chan)品質(zhi)量標準的(de)(de)(de)提高(gao)、加工(gong)工(gong)藝優化改善等(deng)(deng)途(tu)徑來(lai)滿足用(yong)(yong)(yong)戶(hu)更加高(gao)效(xiao)、安(an)全、便捷、個性(xing)化的(de)(de)(de)充電需(xu)求(qiu),提高(gao)用(yong)(yong)(yong)戶(hu)體驗,同(tong)時提高(gao)產(chan)品檔次(ci)以擺脫低級同(tong)質(zhi)競(jing)爭。??